5 Reasons Why No One Reads Your Blog
So you’ve read every “How to Start a Blog” article known to Google, registered your custom domain name, installed a kick azz responsive theme with all of the bells & whistles and managed to publish your first 5 blog posts without bursting into tears yet something still seems to be missing. Ah, yes…readers. Your blog is missing that traffic you thought was sure to come and you can’t figure out why.
A new blog is born with each second of the day so developing the ability to stand out amongst the crowd is not as easy one thinks. Creating dynamic content is still the essential part of driving traffic to your website, however, to solely rely on this one factor will not bring you the readership that you so deserve.
If you’ve been typing away for months and your traffic still remains stagnant then most likely:
YOUR CONTENT ISN’T VERY USEFUL
Outlining the value you plan on providing to your audience is a task that should be completed before writing your first blog post. If you are not using your unique voice to answer a question, provide instruction, give inspiration or raise awareness with each post, you run the risk of not being very helpful to your readers. It is equally as important to create post titles that grab attention without turning your articles into click-bait. Anticipate the needs of your audience and create both time-sensitive or “seasonal” and timeless or “evergreen” content that surround those topics.
SOLUTION: Spend time testing different types of content and post title formats. Keep track of which posts perform the best on your site by using tools like Google Analytics to measure blog traffic and Bit.ly to gauge social media conversions.
YOU DON’T POST CONSISTENTLY
Trust building is a concept that is rarely talked about in blogging and few understand that erratic posting kills the very rapport that you are working so hard to develop with your readers. As your site grows your readers will come to rely not only on your perspective but on the fact that you post regularly and consistently on your blog and your social media outlets.
SOLUTION: Create an editorial calendar for both your blog and social media postings. We recommend that you plan your post titles, content, tags, SEO, photography, and social promotion a minimum of 1 month in advance to make the chance of falling into a writing block slim to none. We recommend that you post on a weekly basis at a minimum to keep readers engaged.
YOUR BLOG IS ALL OVER THE PLACE
Humans are multi-faceted beings so it only makes sense for our blogs be the same way right? Wrong! When your blog lacks focus you not only appear inauthentic but your voice gets watered down in the sea of topics. If you are a travel blogger but find yourself consistently posting about your favorite celebrity red carpet styles you will confuse and ultimately lose your wanderlustful readers. In order to establish yourself as an expert in your niche, you must stay on topic.
SOLUTION: Narrow down your subject matter to about 3-5 closely related categories. Refrain from writing about a topic just because it’s trendy.
YOU ARE NOT UTILIZING SOCIAL MEDIA EFFECTIVELY
If blogging is your vehicle then social media promotion is the gas that propels it forward. How can readers find your blog if they don’t know it exists? How can readers tell you what they need if they can’t get in touch with you? Promoting your blog is deeper than simply posting a link to your latest post on Facebook or Twitter. Making your articles shareable, allowing readers to engage in conversations with you and offering incentives are all ways to attract an organic following.
SOLUTION: Social media promotion is a topic that deserves an entire blog post on its own but to simply put it: promote your blog post across all social media platforms and engage in discussions with your audience through providing well thought out responses to questions and insightful feedback to comments.
YOUR WEBSITE IS [UGLY] UNATTRACTIVE
We don’t like the word “ugly” so we will state that in the age of beginner-friendly, pre-packaged and affordable WordPress and Blogger themes it is surprising that so many bloggers still suffer from unattractive website syndrome. We have all seen the symptoms; busy backgrounds, lots of pop-ups, fuzzy or poorly shot and edited photos, outdated fonts, typos, and poor grammar. Colors do not compliment each other and the website lacks mobile responsiveness making it a visual atrocity on your tablet or smartphone.
One does not need a Ph.D. in Typography or Branding & Marketing to have a good looking blog, however, it is your duty as a budding webmaster to stay abreast of design trends and incorporate some of them into the structure of your website while creating ways to add your own brand story and aesthetic.
SOLUTION: Invest in a clean and modern responsive blog theme that makes creating cohesiveness through simple customizations a breeze. Pipdig.co is one of our favorites for beautifully designed responsive WordPress and Blogger themes for less than $60. Blog colors should be complementary with a slight contrast to make your website visually pleasing. Avoid using more than 3 fonts on your website as exampled in Notecard #1.00.